Adweek’s Magazine Review
Adweek publishes a yearly "Hot List" magazine review, which ranks the top magazines each year. For 2010, Food Network Magazine, published by Hearst, took top honors. Their strategy of partnering with established personalities and platforms has been a recipe for success. While rival Conde Nast was shuttering Gourmet, Food Network Magazine was drawing in the readers with their focus on celebrity talent, unique recipes and a lighthearted approach to cooking.
In just two years, their circulation has soared to 1.3 million subscribers. Another winner for Hearst this year is their fashion magazine Marie Claire. This brand has exploited the intrigue surrounding the secretive nature of the fashion industry by throwing open its doors to TV cameras recently in the name of brand awareness, and it has really paid off. Ties to Project Runway and Running in Heels,combined with the star power of Adweek's Editor of the Year Joanna Coles and fashion director Nina Garcia, have helped to raise the magazine's profile significantly.