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photologue_npAdweek publishes a yearly "Hot List" magazine review, which ranks the top magazines each year. For 2010, Food Network Magazine, published by Hearst, took top honors. Their strategy of partnering with established personalities and platforms has been a recipe for success. While rival Conde Nast was shuttering Gourmet, Food Network Magazine was drawing in the readers with their focus on celebrity talent, unique recipes and a lighthearted approach to cooking.
In just two years, their circulation has soared to 1.3 million subscribers. Another winner for Hearst this year is their fashion magazine Marie Claire. This brand has exploited the intrigue surrounding the secretive nature of the fashion industry by throwing open its doors to TV cameras recently in the name of brand awareness, and it has really paid off. Ties to Project Runway and Running in Heels,combined with the star power of Adweek's Editor of the Year Joanna Coles and fashion director Nina Garcia, have helped to raise the magazine's profile significantly.
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osde8infoApple influences the magazine publishers to offer subscriptions to their publications on the iPad, catch-eye news for the iPad lovers. The fantastic five publishers are treading to offer magazine subscriptions on most famous Google's Android platform too.
This confluence of magazines includes Time Inc., Hearst, Conde Nast, Meredith and Early Preview. In order to emphasize the online magazine subscriptions, the company is planning to have a webOS app and is envisaging selling least of 40 magazines at the same time.
The readers initially can buy single issues or even subscribe to:
• Fortune and Time from Time Inc.
• New Yorker from Conde Nast
• Fitness and Parents from Meredith
• Esquire and Popular Mechanics from Hearst
Time, Sports Illustrated and Fortune have free magazine subscriptions on iPad but no announcement have been made for standalone iPad subscriptions till date.
Subscriptions will range from $1.99 to $5.99 a month and $2.99 to $4.99 per issue through Next Issue range.
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Mike BurnsSome of the best magazine reads from current issues include the Civil War Times, which is one of the longest-running periodicals devoted to rehashing the battles and personalities of that historic conflict. To commemorate the 150th anniversary of the Civil War this week, the magazine is marking the occasion with a vividly written piece by historian Adam Goodheart on the war's first battle at Fort Sumter, South Carolina.
Explore magazine is also out with a fascinating article on urban-foraging in places like New York's Central Park. Award-winning Explore senior contributing editor J.B. MackKinnon takes a look at urban foraging courses in New York and offers a lively account of the experience. He notes that wild foods have a certain cache right now, but people hardly ever eat them. And when they do, they often find them to be bitter and fibrous.