© Karen Eliot
Tech Data Corporation have launched their all-digital magazine, called Authority. The digital magazine is published by TDAgency which is a support agency for marketing, sales and public relations of Tech Data. Authority would feature details on Tech Data's products and service lines which are in line with market trends and emerging technologies, and company's solutions to address the issues of IT resellers.
The digital magazine boasts of real time interactive experience for its readers. The magazine features valuable inputs from industry experts through columns as well as video seminars. It includes informative vendor ads which allow instant ordering for buyers, integrated social networking features for sharing with friends, and applications for downloading a copy of magazine on phone handsets. The digital magazine can also be saved on PC/ Mac or any remote storage devices. This allows readers to access the magazine while working offline as well.
Authority is distributed to more than 30,000 channel partners once in every quarter. The first edition of the digital magazine focuses on the digital signage market, Ultrabooks and All-in-One (AIO) devices, AccessTD-Tech Data's new mobile application and ways to develop effective marketing strategies.
Tech Data aims to reach out to all their channel partners and vendor partners and provide them with key industry insights through this new Authority digital magazine.
Adweek publishes a yearly "Hot List" magazine review, which ranks the top magazines each year. For 2010, Food Network Magazine, published by Hearst, took top honors. Their strategy of partnering with established personalities and platforms has been a recipe for success. While rival Conde Nast was shuttering Gourmet, Food Network Magazine was drawing in the readers with their focus on celebrity talent, unique recipes and a lighthearted approach to cooking.
In just two years, their circulation has soared to 1.3 million subscribers. Another winner for Hearst this year is their fashion magazine Marie Claire. This brand has exploited the intrigue surrounding the secretive nature of the fashion industry by throwing open its doors to TV cameras recently in the name of brand awareness, and it has really paid off. Ties to Project Runway and Running in Heels,combined with the star power of Adweek's Editor of the Year Joanna Coles and fashion director Nina Garcia, have helped to raise the magazine's profile significantly.
Apple influences the magazine publishers to offer subscriptions to their publications on the iPad, catch-eye news for the iPad lovers. The fantastic five publishers are treading to offer magazine subscriptions on most famous Google's Android platform too.
This confluence of magazines includes Time Inc., Hearst, Conde Nast, Meredith and Early Preview. In order to emphasize the online magazine subscriptions, the company is planning to have a webOS app and is envisaging selling least of 40 magazines at the same time.
The readers initially can buy single issues or even subscribe to:
• Fortune and Time from Time Inc.
• New Yorker from Conde Nast
• Fitness and Parents from Meredith
• Esquire and Popular Mechanics from Hearst
Time, Sports Illustrated and Fortune have free magazine subscriptions on iPad but no announcement have been made for standalone iPad subscriptions till date.
Subscriptions will range from $1.99 to $5.99 a month and $2.99 to $4.99 per issue through Next Issue range.